Every business loves a new customer but repeat customers are where real growth happens. According to research, repeat customers spend 67% more than new ones. Yet many SMEs unknowingly lose loyal customers due to easily fixable issues. If your business is struggling to get customers back through the door, or clicking “buy again”, this article […]
Valentine’s Day. A day dedicated to celebrating love, connection, and all things romance. But finding the perfect gift for your special someone can be a daunting task. Roses and chocolates are classic, but sometimes you want something a little more unique, something that truly reflects her personality and shows how much you care. If you’re […]
Valentine’s Day. A day dedicated to celebrating love, connection, and the frantic scramble for a decent gift. Finding something truly special for the man in your life can be a challenge. Beyond the usual chocolates and socks, you want something that speaks to his personality, interests, and the unique bond you share. This year, ditch […]
In 2025, having an online presence is no longer optional, it’s essential. Whether you run a cozy café, a local retail store, or a growing service business, your customers are looking for you online. But if your business isn’t showing up in search results, maps, or social platforms, you’re missing out on leads, sales, and […]
In the fast-paced world of small and medium-sized enterprises (SMEs), it’s easy to focus on attracting new customers. After all, more customers mean more sales, right? Not quite. While new customers are important, it’s the repeat customers who keep your business alive and thriving. And losing them? That can cost you far more than you […]
In today’s competitive market, getting a customer through the door is only half the battle. For many small and medium-sized enterprises (SMEs), the real challenge lies in getting them to come back. While most businesses invest heavily in marketing to attract new customers, retaining existing ones is often overlooked, despite being significantly more cost-effective. If […]
Valentine’s Day. A time for romance, chocolates, and… strategic marketing? Absolutely! This is a prime opportunity to boost sales and build brand love. But generic discounts won’t cut it. You need promotions that resonate with the spirit of the special day. Here’s a list of Valentine’s Day promotions that truly work: 1. The “Experiences Over […]
The Year of the Snake is upon us, and many business owners are wondering how to make the most of this year’s energy. While the Snake is often associated with cunning and strategy, it can also bring opportunities for growth and prosperity. It’s important to be aware of the business superstitions and beliefs associated with […]
Chinese New Year is a time for celebration and rest, but it’s also crucial for SME owners to plan a prosperous and smooth reopening. Here are eight auspicious tips to set the tone for a successful year: 8 Auspicious Tips for a Smooth Post-CNY Reopening 1. Choose an Auspicious Reopening Date Selecting a propitious date […]
Chinese New Year is a time of vibrant celebration, deeply rooted in family and tradition. Gift-giving plays a central role, extending beyond mere presents. Symbolically, gifts convey blessings of good fortune, prosperity, and harmonious relationships. More importantly, they serve as heartfelt expressions of respect for elders, gratitude towards loved ones, and appreciation for the blessings […]
