This section describes how users can check on their campaign progress . Users will be guided on:
- Sending/Scheduling their first campaign
- Tracking Campaign Performance & Result
- Failed to Send Status Meaning
Summary
Campaigns allow you to send messages to multiple contacts at once. To ensure successful delivery, always add country codes to the contacts before sending. This guide walks you through creating and sending your first campaign, including selecting contacts, applying filters, and scheduling messages.
Note: Broadcasts are now Campaigns – same powerful features, updated name!
Prefer a visual walkthrough? Watch our video guide on how to send a campaign in Wati:
Follow these steps to send a campaign in Wati:
Step 1. Start a new campaign
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Go to Campaigns → click on Create New Campaign.
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Enter a name for your campaign.
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Pick a campaign type – Single send or Drip campaign.
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Select the message template you want to send.
Note: You can also configure how replies are handled while creating your campaign. To enable reply automation, add Quick Reply buttons to your campaign template.
Step 2. Define your audience (select your contacts)
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Choose the contacts you want to include in the campaign.
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You can select your audience in one of the following ways:
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Import a new contact list if you want to send the campaign to contacts that are not already in your Wati workspace.
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Select All Contacts to send the campaign to your entire contact list.
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Use Filters to target contacts based on specific criteria.
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If you’re on the Pro or Business plan, you can use pre-built segments or create and select your own custom segments for more targeted campaigns.
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To send the campaign to a specific group using filters follow these steps:
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Click on Add another filter +
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Filter contacts using Contact Attributes.
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Select the filtered contacts.
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Step 3. Schedule or send the campaign
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Choose whether to send the campaign immediately or schedule it for later.
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If scheduling:
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Select the date and time for the campaign.
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Lastly, you can improve campaign delivery by using Wati features such as Auto Retry, SMS fallback, and RCS campaigns. These features help increase the chances of your messages reaching customers when WhatsApp delivery is unsuccessful.
You can also use the Auto Retry API to programmatically retry failed campaign messages. To learn more, refer to our developer documentation.
Note: New users must complete a 15-day waiting period before they can use the campaign retry option when sending a new campaign.
After filling in all the details, click on Publish and that’s it!
Tip: You can enable ROI tracking option for Shopify campaigns to uncover user engagement, track conversion and optimize your campaigns
Monitor campaign performance
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Track your campaign status and performance in the Campaign Overview section.
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Use filters to check delivery status and other key metrics.
By following these steps, you can efficiently send a campaign to your contacts while ensuring messages reach the right audience.
How to enable auto-retry for a New Campaign
Follow the same steps as mentioned before to create a new campaign. After filling in the details, follow these next steps to enable auto retry for your campaigns.
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On the Create New Campaign page, locate the Auto-retry campaigns option.
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Toggle it on to enable automatic retries.
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Select an end date – retries will continue until this date, after which they will stop automatically.
Important
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The auto-retry feature for campaigns is available on Wati’s Growth, Pro, and Business plans.
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The auto-retry feature works only for campaigns using marketing templates and only when the initial send attempt fails due to Meta’s limit on messages per user.
How to enable RCS or SMS fallback for a WhatsApp campaign
Learn how to turn on RCS or SMS fallback for your WhatsApp campaign so your message still reaches the customer even if WhatsApp delivery fails.
Follow the same steps as mentioned before to create a new campaign. After filling in the details, enable the toggle for Enable Fallback.
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Select Send via RCS.
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Select the relevant RCS template you need for this campaign.
If you don’t have a similar template, please create a new template then proceed with the campaign creation.
To enable SMS as fallback:
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Turn on the Enable Fallback option.
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Select Send via SMS.
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Select the relevant SMS template you need for this campaign.
If you don’t have a similar template, please create a new template then proceed with the campaign creation.
Important
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To enable and use SMS fallback, you need the Twilio integration which is available on Wati’s Business plan.
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RCS is currently in beta and available only to select Business plan customers. If you’d like to enable it, please make sure you’re on the Business plan and reach out to our support team.
Frequently Asked Questions (FAQs)
Campaign Creation
1. What types of campaigns can I create in Wati?
When creating a campaign, you can choose one of the following campaign types:
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Single send campaign
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Drip campaign
2. How can I choose the audience for a campaign?
You can select your campaign audience in several ways:
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Import a new contact list.
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Send the campaign to All Contacts.
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Use Filters to target specific contacts.
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If you’re on the Pro or Business plan, use pre-built segments or create custom segments.
3. Can I schedule a campaign instead of sending it immediately?
Yes. You can choose to send a campaign immediately or schedule it for a specific date and time.
4. How can I automate replies to a campaign?
You can configure reply automation while creating a campaign by adding Quick Reply buttons to your message template.
Campaign Performance
5. Where can I monitor my campaign performance?
You can monitor your campaign status and performance in the Campaign Overview section. It provides campaign metrics and filters to help you review delivery status and other key performance indicators.
6. What is ROI tracking for Shopify campaigns?
ROI tracking for Shopify campaigns helps you measure customer engagement, track conversions, and evaluate campaign performance to optimize future marketing campaigns.
Auto Retry
7. When can Auto Retry resend campaign messages?
Auto Retry works only for campaigns that use marketing templates and only when the initial message fails because of Meta’s messaging limit per user.
8. Which Wati plans support the Auto Retry feature?
The Auto Retry feature is available on the Growth, Pro, and Business plans.
9. Can new users use the Auto Retry feature immediately?
No. New users must complete a 15-day waiting period before they can use the Auto Retry option when sending a new campaign.
SMS and RCS Fallback
10. What happens when SMS or RCS fallback is enabled?
When SMS or RCS fallback is enabled, Wati attempts to deliver the message through the selected fallback channel if WhatsApp message delivery fails.
11. What are the requirements for using SMS or RCS fallback?
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SMS fallback requires the Twilio integration, which is available on Wati’s Business plan.
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RCS fallback is currently in beta and is available only to select Business plan customers. Eligible customers can contact the Wati support team to enable it.
Summary
Are you curious about what your campaign analytics look like? In this article, we’ll take a closer look at how to view and understand your campaign statistics.
Note: Broadcasts are now Campaigns – same powerful features, updated name!
How to view Campaign Analytics in Wati
To access your campaign analytics, follow these steps:
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Click on the “Campaign” tab in the top navigation menu.
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Select “Campaign Overview“.
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Click on “View insights” to view detailed statistics of a campaign.
Understanding your campaign statistics
Once you’ve accessed your campaign analytics, you’ll see a range of statistics displayed, including:
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Response breakdown: showing how many users responded, replied, or ignored your campaigns
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Retargeting features: allowing you to retarget based on response, reply, or other actions
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Export options: enabling you to export your campaign statistics to a CSV file
What is Campaign Retargeting feature?
Retargeting helps you reach customers based on how they interact with your messages. With this feature, you can send follow-ups to those who read, ignored or responded in a specific way. This guide explains the different retargeting options available across Wati’s plans and how to use them effectively.
Retargeting Options
Growth Plan Options
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Read – Customers who have opened your message.
Pro & Business Plan Options
In addition to the Read option, Pro and Business plans allow retargeting based on:
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Replied – Customers who responded to your message.
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Ignored – The message was delivered but the customer has not opened or read it.
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Read only (didn’t reply): The customer opened and read your message but did not send a response.
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Replied with a specific quick reply – Customers who selected a predefined quick reply option.
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Clicked on a specific link – Customers who clicked a particular link in your message.
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Clicked on anything – Customers who clicked any link in your message.
How to use Campaign Retargeting
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Navigate to the Retargeting section under Campaign Analytics.
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Choose the type of response-based retargeting you want to apply.
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Set up your follow-up message and select your audience.
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Schedule or send your campaign.
Advanced Features
If you’re using our Pro or Business plans, you’ll have access to more advanced features, including:
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Detailed insights into user behavior and engagement
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Customizable retargeting options
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Enhanced analytics and reporting tools
Frequently Asked Questions (FAQs)
General questions
1. What are Campaign Analytics in Wati?
Campaign Analytics show how your campaigns are performing, including responses, engagement levels, and overall interaction with your messages.
2. Where can I access Campaign Analytics?
You can access Campaign Analytics by clicking the Campaign tab in the top navigation menu and selecting Campaign Overview.
3. What does the “View insights” option show?
It displays detailed statistics for a specific campaign, including engagement and response data.
Understanding campaign statistics
4. What information is included in the response breakdown?
The response breakdown shows how many recipients responded, replied, or ignored your campaign messages.
5. Can I export campaign analytics?
Yes. You can export your campaign statistics as a CSV file for reporting or further analysis.
Campaign retargeting
6. What is the Campaign Retargeting feature?
Campaign Retargeting lets you send follow-up messages to customers based on how they interacted with your campaign, such as reading, replying, or clicking links.
7. What retargeting options are available on the Growth plan?
The Growth plan allows retargeting customers who have read your message.
8. What additional retargeting options are available on Pro and Business plans?
Pro and Business plans support retargeting based on replies, ignored messages, read-only actions, specific quick replies, and link clicks.
9. How do I use Campaign Retargeting?
Go to the Retargeting section under Campaign Analytics, choose a response type, set up your follow-up message, select your audience, and schedule or send the campaign.
Advanced features and plans
10. What advanced analytics features are available on Pro and Business plans?
These plans provide deeper engagement insights, more flexible retargeting options, and enhanced analytics and reporting tools.
Summary
This article walks you through how to troubleshoot the most common errors you may encounter when sending campaigns in Wati. You’ll learn what each error means, why it happens, and the exact steps you can take to fix it quickly.
It also explains important factors that can affect campaign delivery, including Meta restrictions, template message requirements, messaging limits, and payment-related issues. If you still need help after following the steps, you’ll find guidance on how to contact Wati support for further assistance.
Note: Broadcasts are now Campaigns – same powerful features, updated name!
While sending messages in Wati, you may occasionally encounter errors. Below, you’ll find a list of common error messages, what they mean, and the steps you can follow to troubleshoot and resolve them quickly.
1. The message is not delivered, and you see the following error:
“Message undeliverable”
This means WhatsApp could not deliver your message due to an issue with the recipient’s phone number.
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The number may not be associated with a valid WhatsApp account.
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The country code might be missing.
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The recipient may be using an outdated version of WhatsApp.
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The recipient has not accepted WhatsApp’s latest Terms of Service and Privacy Policy.
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Please visit this link to accept the latest Terms of Service.
2. The message is not delivered, and you see the following error:
“Message undeliverable as Meta has restricted it for higher quality messaging – retry again in a few days.”
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If you’re sending a marketing template, be aware that Meta applies certain restrictions to these messages. For more details, refer to our guide on Meta’s messaging limitations.
3. The user’s number is not reachable, and you see the following error:
“User’s number is part of an experiment”
Note: This scenario may also appear as Error Code 130472 in some cases.
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Since June 14, 2023, Meta has been running experiments where about 1% of WhatsApp users do not receive marketing template messages from businesses unless they have initiated the conversation first.
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These restricted messages often result in Error Code 130472, which indicates marketing messages are undeliverable due to the Meta’s experiment’s conditions. Only marketing template messages are affected; service and transactional messages are unaffected due to this experiment.
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If this happens, you’ll need to contact the customer through another channel and ask them to message you, allowing you to send the marketing template within the 24-hour window. Ensure the recipient initiates contact first, allowing you to reply within the standard 24-hour window.
4. You are not able to send the messages and see one of the following errors:
“Spam rate limit hit”
“Message failed to send because there are restrictions on how many messages can be sent from this phone number. This may be because too many previous messages were blocked or flagged as spam.”
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This error indicates that the number of messages sent from your account has exceeded the messaging limit set by WhatsApp (e.g., 2k/10k/100k contacts per 24 hours).
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Once the 24-hour window resets, you can continue sending messages. Your messaging tier will automatically increase over time based on your message volume and quality rating.
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Check your messaging limit in Campaign Overview or on the Channel status page. Messaging limit is an automated process from WhatsApp based on your messaging volume history and quality ratings.
5. You are not able to send messages and see the following error:
“Account has been locked.”
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Check if your account is currently restricted or disabled by Meta.
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If restricted, you can raise an appeal to Meta.
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Reviews typically take 24-48 hours.
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If the restriction has been lifted but the error persists, contact us for further assistance.
6. You cannot use a template and see one of the following errors:
“Check your template, it cannot have typos or blank text”
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Ensure that the template is correctly formatted and contains no blank fields.
“Missing customer attributes – check contact information”
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Verify that all necessary customer information has been included in your message.
“Missing information – please check template media or contact information”
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Ensure that all required parameters/variables are properly filled when sending a template message.
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If using a dynamic header, always define a value for the header.
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Avoid using newlines, tabs, or more than four consecutive spaces in template parameters and carousel content.
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Some variables are specific for Shopify or WooCommerce integration, some variables can only be used for specific automated messages.
7. The message failed to send and you see the following error:
“Message failed to send because there were one or more errors related to your payment method”
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If you recently created an account or migrated from another BSP to Wati, ensure that you followed the correct onboarding steps.
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You may need to create a new WhatsApp Business Account and redo the onboarding process.
8. You are not able to use a template and see one of the following errors:
“Template name does not exist”
OR
“Template status is paused or disabled, can’t be sent.”
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Newly approved templates may take 15-30 minutes to appear in Facebook’s records.
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WhatsApp may have disabled the template due to a low-quality rating.
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Check this status in WhatsApp Manager in your Facebook Business Account.
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You can resubmit the content as a new template and see if WhatsApp approves it. Once it is approved, you will be able to use it again.
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If the template has been deleted, you may need to resubmit it as a new template.
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If sending through API, check for typos in the template name.
9. You are seeing the following error about the message:
“Translated text too long.”
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Check the message that you sent and make sure the character count does not exceed the formatting rules:
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Ensure your message meets the following character limits:
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Header and Footer: 60 characters
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Body: 1024 characters
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Visit Website dynamic button: 2000 characters
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Formatting symbols also count towards the character limit.
10. You are trying to send a message via API and see the following error:
“Not enough required request Parameters to send template XYZ”
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If sending a template message via API, ensure that all parameters and values are correctly set.
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Check for typos in parameter names.
We’ve compiled a library of Wati API recipes to help you get the most out of Wati.
11. You are trying to send a message via API and see the following error:
“Number of parameters does not match the expected number of params!”
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If you updated the number of parameters in WhatsApp Manager, you must submit a new template instead of modifying an existing one.
12. You are trying to send a media and see the following error:
“Media upload error”
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Ensure the uploaded media meets WhatsApp’s supported media guidelines:
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Images: Must be 8-bit, RGB or RGBA.
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Videos: Must use H.264 video codec and AAC audio codec. Only one audio stream is allowed.
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Documents: If used as a template header, only PDF format is supported.
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If a video meets the size limit but still fails, try converting it using an online converter to resolve codec issues.
13. You cannot contact a user and see the following error:
“Generic user error”
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This is an unknown error from Meta for newly approved templates.
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Try resubmitting the template and see if the issue is resolved.
14. You cannot use a template and see the following error:
“Content in this language already exists”
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Check if another approved template has the same name.
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Deleted templates remain pending deletion for 30 days, preventing the reuse of the same name within that period.
You cannot send a campaign message and see the following error:
“Insufficient credits”
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Ensure you have sufficient credits for the campaign.
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Verify that all contacts have the correct country codes added.
If still have questions or need help, you can always contact us via the help widget available in your Wati account. Alternatively, you can also use the widget available in our help center to contact us.
